Design for Emotion, Trevor van Gorp & Eddie Adams

Design for Emotion, Trevor van Gorp & Eddie Adams

"Design for Emotion" introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.